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Guarantee Real Estate

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Guarantee Brand Celebrates 100 Years in 2019

The Rich History of Guarantee

The name "Guarantee" has been a trusted brand for almost 100 years. You'd be surprised to know that when Guarantee was established in 1919, it wasn't a real estate company, but it served as a savings and loan bank - Fresno Guarantee Building Loan Association. The primary focus of the bank was to serve the community of Central California in the most excellent way, by helping residents obtain mortgage loans.

The Guarantee brand itself became historically popular throughout the valley, because it stood for the business principles of trust and integrity. Today, these values remain the solid foundation on which the brand continues to operate.

"We are proud of our heritage, and we take pride in knowing that Guarantee is responsible for introducing many of the firsts to the Valley." Said Andy Nazaroff, CEO of Guarantee Real Estate. One of the firsts that Andy recalls is the early ATM machines, which required a new punch card each time a $25 withdrawal was made.

Fast forward to more than 60 years later, Guarantee Savings understood that changes were necessary for community growth and business opportunity. As the need for real estate services grew, the "Guarantee" brand grew as well. In 1984 Guarantee Real Estate was established, and in 1985 J. Scott Leonard was announced as its President/CEO.

Guarantee Real Estate started with only 40 Associates and two office locations. The company thrived by recruiting the best Realtors® who pledged to provide high-quality services. Using the well established reputation of the brand, and adherence to integrity, ethics, and high moral standards, Guarantee Real Estate became successful and earned the reputation as the leading company in the market.

Guarantee Real Estate has remained a dominant participant in the valley's real estate industry. Through the years it has exemplified the passion for growth as each opportunity is presented. Almost 30 years ago, as the market continued to change with time, Scott Leonard set out to expand the brand. In 1991 he partnered with Joan Eaton and Paul Gibson to purchase Guarantee Real Estate. For over 20 years the company has continued to rank number one in real estate, year after year.

Before retirement, the three partners searched for greater opportunities to enhance the services offered at Guarantee. By the end of 2015, Scott, Joan, and Paul were fully retired, and Guarantee Real Estate became a wholly-owned subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate. HomeServices is the second-largest full-service independent residential real estate brokerage firm in the United States.

The Passing of the Baton to a New Visionary

The evolve of a new era had emerged at Guarantee, and the time had come to move the company forward. In 2016 Andy Nazaroff was announced as the company's CEO, and he is now more than ever confident in the new production that Guarantee will add to the industry. Andy's vision is to increase the brand beyond its original flow and capacity. Guarantee, with over 400 agents, has participated in over 10,000 real estate transactions in the last three years!

Today, while the company continues to thrive by adopting innovative business ideas, it remains one of the Valley's biggest supporters though its charitable giving and community outreach projects. In recent years Guarantee Real Estate has partnered with Habitat for Humanity, The Central Valley Food Bank, and dozens of other charitable organizations. In fact, in the last ten years alone, Guarantee has contributed over $500,000 to ensure that the Valley is an even more desirable place to live.

The company will continue to align itself with the values that were established by its predecessors. More importantly, it will continue to develop new ways to educate, enhance, and provide convenience to its Sales Associates.

The Sales Associates® are the Assets of Guarantee

"The reason clients continue to trust Guarantee is the dedicated people who work at Guarantee," Andy said. "We can have a conversation all day about how technology has advanced the way in which we do business, but the reality is this business is a relationship business."

Guarantee's motive behind the relationship it shares with their Associates is to develop a sense of loyalty, so that they can continue to achieve long term engagement, constant interaction, and build strong connections with their clients. Andy explained that "supporting agents is the utmost importance, as they are Guarantee's only assets."

"Four or five years ago there was a mantra I saw at a lot of the different industries, ‘it's one thing to be high tech, but you can't lose high touch,' and I've really adopted that. Technology does not replace relationships, but if you leverage technology in the right way, it will allow you to make the best use of your time," said Andy.

The Future of Guarantee

One of the changes that Guarantee Real Estate anticipates in the coming months is the transition of its home office. While the home office staff waits for construction to be completed in Northwest Fresno, they have set up a temporary office at Guarantee's River Park branch.

"I wanted our Administrative Staff to be amongst the agents and to have the working knowledge of a branch office. Deeper connections and relationship building has been the height of our temporary stay. The energy that comes from the office is just phenomenal, and I can't wait to see the after effect when we move to our permanent building," said Andy.

As the centennial year approaches for the brand, and a new era begins, Andy expressed how fortunate he is with the position he holds.

"I'm blessed to have been able to inherit a wonderful brand that holds true to its reputation," he said. "It's our mission at Guarantee Real Estate to be the premier provider of the real estate experience around the home sale transaction. This great company has inherited amazing integrity and values that allow us to provide an incomparable service to Valley residents. We call those values E.P.I.C. (Ethical, Professional, Innovative, and Caring)," said Andy.

The E.P.I.C. values describe who Guarantee is as a company, and who it seeks to attract. "Our objective is not to just help residents sell or buy a home, it's also to help them secure mortgage financing, assist them through the period of escrow, and to eventually help them obtain property insurance."



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